Kapuso confidently aggressive over regional broadcast in Bicol
By Juan Escandor Jr.
|ON BOARD. Rikki Escudero, vice president for regional TV, and Elvis Lucheta, vice president for transmission regional engineering department (TRED) answer querries from the media during the launch of GMA Bicol TV.|
Citing growing sales record in the Bicol region, executives of the GMA (Global Media Arts) are in the spirit of aggressiveness with its satellite-capable towers and transmitters to reach all six Bicol provinces.
Launched Friday last week, the GMA TV Bicol with its new administrative and transmitter buildings and towers which cost the network more than P100M is facing stiff competition with ABS-CBN’s regional station that has been monopolizing the regional television program in Bicol.
Rikki Escudero, vice president for regional TV, enthused before a media crowd about growth of regional sales exceeding 25 percent from last year’s.
“The Bicolanos are humble people but they always have money to spend. They give value to the important things,” Escudero added.
Elvis B. Ancheta, vice president for transmission regional engineering department (TRED), bared the capability of the GMA7 Naga to link up to stations in mainland Bicol and two island provinces.
Ancheta said they have the capability to link up to stations in other Bicol provinces from Naga City wherein news can be filed directly from the place where the news are happening.
Escudero said the GMA7 Naga is also linked to the news and public affairs program in Manila where news from Bicol could be filed live.
Ancheta said they would go with the competition and targets to reach to as far as Samar.
Escudero said they will have a daily afternoon primetime newscast “Baretang Bikol” and “willing to do a morning newscast as well if there is really a clamor.”
In a statement, GMA7 estimated more than 200,000 households with televisions and with the upgrading of GMA Channel 7 Naga to GMA TV Bicol they could reach Legazpi City and the provinces of Albay, Catanduanes, Masbate, and Sorsogon with estimated combined target households of more than 500,000.
“With the launch of GMA TV Bicol, Kapuso viewers will be provided with competitive programming of localized news and entertainment programs…(t)he station will also be running its newscast program Baretang Bicol, beginning Sept. 3.”