Mass planting primarily took place in agricultural and  residential zones of the city’s 27 barangays, including open spaces in urban poor sites, housing subdivisions, and vacant school lots.

A Pilimania Gallery and Maogmang Naga Job and Trade Fair at Plaza Quezon was also opened in cooperation with Bionet, DA, DOST and DTI which jointly conducted updates on the Pili Industry sector and lectures on Pili nutrinomics, particularly on livelihood and nutritional benefits of pili.

The First Lady said the planting of pili trees is expected to improve the city’s air- shed quality as the tree lessens the ill effects of carbon monoxide since the plant exhibits a high carbon absorption rate.

Pilimania Project Officer Michael D. Rico says that apart from the environmental gains, the city will also obtain bigger opportunities to enhance its One Barangay One Product (OBOP) program because the pili nut is now a fast-growing delicacy among domestic and foreign tourists.

Also included in the Pilimania portfolio is the establishment of protected areas called “Protected Pili Green Spots” to be managed by barangay councils, Pilimania patrollers, civic groups, and private corporations under a Public-Private Partnership.

Green spots planted with less than a hectare of pili trees will be managed by the barangay while those validated to be one hectare or more will be placed under  the supervision of the city agriculture office.

Supported by Mayor Bongat’s Executive Order No. 2011-13, Pilimania as an economic greening movement is being pushed under the city’s Greening  Environment Protection, Entrepreneurship and Tourism (GrEET) Program.