By MAR S. ARGUELLES
Over 2,000 delegates are expected to converge here for the first time in history to join AdCongress 22, or the 22nd Philippine Advertising Congress from November 16 to 19.
After over a year since CamSur Gov. LRay Villafuerte bidded his province to be the venue and host, everyone at the provincial capitol left no stone unturned to set the stage for the event that could well turn out to be the milestone activity ever in the history of the advertising industry in the Philippines.
“We are ready as we can ever be. We’ve pulled all the stops and worked hard to make sure that this year’s AdCongress would be very successful and give the delegates a great time,” Gov. Villafuerte declared.
Philippine Daily Inquirer President and CEO Sandy Prieto-Romualdez, overall AdCongress22 chairperson, said, “Our business and our jobs have changed dramatically in the last few years along with the rules of consumer engagement. And to stay in the game, we can no longer play by the same rules. So it’s either we let the game change us, or we change the game.”
The AdCongress finds its host in a place that embodies the spirit of game change. Reinventing itself from plain old Camarines Sur to CamSur, the number one tourist destination in the Philippines, the now famous adventure land is home to what local and international visitors hail as “the best cable park in the world,” which is found at the CWC.
More than just a historic event, AdCongress 22 will be a totally different experience. Aside from interfacing in a novel professional convention, the participant may also relax and enjoy wakeboarding, the water-based sports at facilities on-site and visit fabulous beaches and attractions easily accessible from the convention site.
Jaw-dropping special exhibits have been put up by GMA Network, Smart, TV5 and Cignal.
Because many of the delegates have been booked in hotels in Naga City, some 10 km from the convention site, City Mayor John Bongat and the concerned stakeholders have made sure that the city will be a pleasant place to stay – and a memorable one – for the delegates, many of whom will also be coming with their friends and close family members.
Already, the city mayor has reactivated the Joint Operations Center and convened an Inter-Agency Task Force that will jointly supervise operations and pool vital resources for solid waste management, orderliness, security, public safety, health and sanitation, tourism services, emergency response, and disaster preparedness. It is also tasked with establishing command, control, coordination, and communication systems for the management of programs, activities and services.
Several cultural and entertainment activities have been lined up in the city, including street parties, banchettos, food trips, bar wars and concerts at the city’s main plazas and Magsaysay Avenue, Bicol’s most scintillating food and entertainment strip.
From the outset, Gov. Villafuerte has been very keen on holding the AdCongress in CamSur, not only to fortify its stature as the country’s number one tourism destination but also to boost the image of the province in general, and the Provincial Capitol Complex in particular, not only as an ideal seat of local governance but also as a center of culture and the arts, international extreme sports and major conventions and conferences.
“Now, our vision for CamSur is to make it a prime destination for meetings, incentive travel conferences, conventions and exhibitions, or MICE,” the governor added.
Aside from facilities and amenities on-site at the CWC, two new giant air-conditioned tents were erected, a 5,250 square-meter plenary hall that can comfortably seat the entire number of expected participants and another 3,750 square-meter exhibition hall where the general public needs only to register in order to have free access to view all exhibits.
Another feature singular to the AdCongress is the on-line facility, the first time such convenience was provided by any AdCongress through which participants could register, book hotel and travel arrangement well in advance sans the hassle of on-site paper registration.
Headed by the Philippines’ TV triumvirate Eugenio “Gabby” Lopez III of ABS-CBN, Atty. Felipe L. Gozon of GMA-7 and Manuel V. Pangilinan of ABC-TV5, the congress will feature an awesome retinue of resource speakers acclaimed in Asia and globally.
Entertainment galore will also be provided, an array of parties, raffles and the gracious presence of showbiz stars and celebrities incuding Shamcey Supsup who will lead this morning’s invocation, and the special appearances of Anne Curtis, Angelica Panganiban, Christine Reyes, Angeline Quinto, Derek Ramsay, Gary Valenciano, John Lloyd Cruz, Piolo Pascual, KC Concepcion, Kim Chiu, Kris Aquino, Luis Manzano, Maja Salvador, Sarah Geronimo, Vice Ganda, and a horde of other personalities.
By Jason B. Neola
Started in September 28, this year, the activity is part of the multi-pronged MNCCI-Trias Local Economic Development (LED) strategy for 2011-2013 which supports poor farmers, fisherfolk and micro-entrepreneurs to have better income for decent living.
The series of trainings, which were paralleled by the continuing organization of Municipal Business Councils (MBCs) in various towns in Camarines Sur, started with How to Start Your Own Business lectures. Priority investment areas in Camarines Sur were also identified.
Registration procedures and documentary requirements, payment and reporting processes were taught to the participants, along with an information drive on the benefits they can get if they enlist themselves as members of SSS, PhilHealth and Pag-IBIG.
MNCCI President Philip T. Imperial said: “Generally, the workshops are aimed at giving the small-scale entrepreneurs and their workers more concrete means of looking for possible source of income while they are given ideas to improve their entrepreneurial skills and the opportunity to expand their market relations.”
Angelica P. Alcober, acting manager of Enterprise Development Training Institute (EDTI) of MNCCI, said the MEs were also given inputs on how to secure all the necessary licenses, permits and registration from government agencies that regulate and supervise business establishments.
The trainings, which were also participated in by students, employees, and members of different business councils, also tackled the importance of ethical business practices in enterprise development.
Other modules that form part the trainings: business record-keeping, documentation, cash flow recording, and ledgering; Excel, MS Word and PowerPoint applications, and business planning.
A strategic planning workshop for members of municipal business councils are slated November, 15, 16 and 17, this year. It will be held at the EDTI Training Room of the MNCCI.
Trainings and lectures on Accounting for Non-Accountants, November 22; income statement preparation, Nov. 23; balance sheet preparation; Nov. 24; understanding financial statement, Nov. 25-26 and financial management, Nov. 28 and 29.
Internal control system, December 5; Introduction to marketing, Dec. 6; preparation of marketing plan, Dec. 7 and Website development, Dec. 8, 9 and 10.
Interested parties may call the Metro Naga Chamber of Commerce and Industry at Tel. No. (054) 473.6318 and (054) 473.9258.
EDTI was established as a product of Local Economic Development (LED) advocacy of MNCCI and Trias Southeast Asia alliance. It serves as a facility for various trainings and activities that aims to uplift the operations of micro-entrepreneurs and the improvement of their products and services.
The Bank of the Philippine Islands (BPI) invites Bicolano overseas Filipino (OF) families to join two days of fun-filled learning celebration as BPI brings this year’s leg of “BPInoy Fiesta: Pamilyang OFW Learning Series” to Bicol on April 14 and 16 at the LCC Mall Event Center in Naga City and Pacific Mall Legazpi in Legazpi City.
In its thrust to promote financial wellness and value formation among OF families, BPI brings across the country its BPInoy Fiesta, a festive program focusing on OF families and practical lessons to obtain financial security in the future. Conquering Luzon, Visayas and Mindanao, BPI is set to visit Bicol, Dumaguete, Cebu, Cagayan de Oro, Davao, La Union, Malolos, and Zambales, among others.
“As their bank away from home, BPI encourages overseas Filipinos and their families to be well-equipped in managing their hard-earned remittances. Through the BPInoy Fiesta, we will not just bring a financial wellness program around the country but we will also reach out and strengthen family ties among Filipinos,” says Teresita Tan, Executive Vice President and Head of Overseas Banking and Channel Services Group of BPI.
BPInoy Fiesta is a fiesta inspired activity where learning as a family is encouraged while topics such as basic financial planning and communication management are discussed. In its sixth year, the BPInoy Learning program series is going around the country to reach out to more and more Overseas Filipino families and provide them with the knowledge they need to take charge of their finances for their future.
Registration for BPInoy Fiesta is free with a chance to meet up close and personal, Star-in-a-Million Singing Champion and Prince of Pop, Mr. Erik Santos, in a mini-concert.
Aside from the BPInoy Fiesta, BPI sustains other BPInoy initiatives such as the BPInoy Awards and the Search for Ten Outstanding Expat Pinoy Children in recognition and support to Overseas Filipinos and their families who excel in their endeavors here and abroad.
For more information on BPInoy Remittance campaigns, visitwww.bpiexpressonline.com.