The country’s No. 1 retailer in the Hypermat format is opening its branch here in the city after the thanksgiving mass at 9:00 a.m. today, Thursday, Nov. 24, with City Mayor John G. Bongat, other city officials, and members of the local business community as guests.
The hypermart, located at the ALDP Building along Roxas Avenue (Diversion Road), will be among the 86 Puregold stores nationwide.
The advent of one-stop shopping convenience began in 1998 when Puregold opened its first branch along Shaw Blvd. in Mandaluyong City. The store offered a wide array of goods from groceries, apparel, household accessories and furniture at very affordable prices. During that time, the one-stop shopping philosophy was still a novel idea to consumers but with the excellent service and quality products it provided, it did not take long for Puregold to make its mark in the retail industry. Today, it has grown into a giant retail chain with over 600 million sales transactions and more than 17,899 sales clerks and employees nationwide.
On Wednesday, Puregold opened its branch at the Embarcadero de Legazpi in Albay.
Anna Barrozo, Puregold advertising and communication manager, told Bicol Mail that the branch in Legazpi City is so far the farthest from Metro Manila.
“Bicol is a very competitive market that’s why three outlets have been planned to be put up in Legazpi, Naga City, and Sorsogon, the latter to be opened next year,” she said.
By Shiena M. Barrameda
Oliver Victor B. Amoroso, Assistant Vice President of the Integrated Marketing Services (IMS) Division of GMA’s Regional Department, confirmed that the new station will be situated in Barangay Concepcion Pequeña, this city.
He added that this station would be the largest regional originating station of GMA in Southern Luzon due to the success and large audience that the Kapuso network has drawn in the Bicol Region since the launching of its local program ‘Isyu Ngonian,’ hosted by Elmer Caseles, right after the Peñafrancia Fiesta last year.
He said that the entire refurbished station would cost around P121 million.
The compound would house the towers and offices of the television and radio production divisions of the network,as well as the offices for the marketing and sales departments,
Amoroso explained that this originating station will not only cater to Camarines Sur audience but the entire Bicol Region. Aptly, the Naga-based station will henceforth be dubbed as GMA Bicol.
To express its appreciation for the increasing TV audience and early successes in marketing, the network brought over actors Aljur Abrenica, Bella Padilla, Chariz Samson, Mike Tan, Dion Ignacio, Sam Pinto, Ryza Cenon and Bicolano-born Mark Herras, whose father hailed from Magarao, Camarines Sur, for an early Christmas event called “Jammin’ sa KapuSONG Pasko” at SM City Naga last Sunday, November 13.